Sites covered by this Policy Statement
This Privacy Statement applies to all Davidson Truck & Tractor owned websites and domains, and our wholly owned subsidiaries (“Davidson Truck & Tractor websites.”)
Links to non Davidson Truck & Tractor websites
Types of information we collect
This Privacy Statement covers personal information, non-personal data collection and aggregate reporting.
Personal information is information that is associated with your name or personal identity. Davidson Truck & Tractor uses personal information to understand better your needs and interests and to provide you with better service. Once you choose to provide us with personal information, you can be assured it will be used only to support your customer relationship with Davidson Truck & Tractor. We take seriously the trust you place in us. Davidson Truck & Tractor will not sell, rent or lease your personal information to others.
On some pages and links at Davidson Truck & Tractor, you can order products or services, request information, subscribe to marketing or support materials, register yourself, or apply for a job at Davidson Truck & Tractor. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs and passwords, billing and transaction information, credit card information, contact preferences, educational and employment background, and job interest data.
Non-personal information is data about usage and service operation that is not associated with a specific personal identity. Davidson Truck & Tractor collects and analyzes non-personal information to evaluate how visitors use the Davidson Truck & Tractor website.
Non-personal data we collect may include the pages visited on the Davidson Truck & Tractor websites, unique URLs visited within our website, browser type and IP address. Most non-personal data is collected via cookies or other analysis technologies.
Davidson Truck & Tractor is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Davidson Truck & Tractor does not knowingly collect information from children under the age of 13 and Davidson Truck & Tractor does not target its website to children under 13.
How we use your information
Davidson Truck & Tractor uses your personal information to provide you with services and to help us better understand your needs and interests. Specifically, we use your information to help you complete a transaction or order, to communicate with you, to provide service and support, to update you on services and benefits, to personalize promotional offers and to personalize the Davidson Truck & Tractor website.
Occasionally we may also use your information to contact you for market research regarding Davidson Truck & Tractor products or services. We will give you the opportunity to choose your privacy preferences regarding such communications. You may, at any point, contact us to request an opt-on on future communication. Credit card information is used only for payment processing and fraud prevention.
This information is not used for any other purpose by our financial services providers or Davidson Truck & Tractor and will not be kept longer than necessary for providing the services, unless you ask us to retain your credit card information for future purchases.
Personal data collected online may also be combined with information you provide Davidson Truck & Tractor through other sources such as product registration, call centers or public events such as trade shows or seminars.
Personal data given to Davidson Truck & Tractor may be transferred across state, provincial and/or country borders for the purposes of data consolidation, storage and simplified customer information management.
Non-personal data is aggregated for reporting about Davidson Truck & Tractor website usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.
Who we share your information with
Davidson Truck & Tractor will not sell, rent or lease your personal information to others. Davidson Truck & Tractor will not share your personal information with third parties except in responding to your requests for products or services. Your permission will be requested when you submit your information.
Davidson Truck & Tractor shares customer information across Davidson Truck & Tractor – owned business entities and companies working on our behalf, but only as required to meet your product or service requirements.
Davidson Truck & Tractor occasionally may contract with third-party service providers and suppliers to deliver complete products, services and customer solutions. Suppliers and service providers are required to keep confidential the information received on behalf of Davidson Truck & Tractor and may not use it for any purpose other than to carry out the services they are performing for Davidson Truck & Tractor. These service providers may change or we may contract with additional service providers to better accommodate our customers. Davidson Truck & Tractor will not share personal information with any other third parties without your permission, unless required by law enforcement action, subpoena, or local law.
Davidson Truck & Tractor or its related entities could merge with or be acquired by another business entity or some or all of their respective assets could be acquired. If such a combination or acquisition occurs, Davidson Truck & Tractor will make every reasonable effort to notify you in the event we share with the merging or acquiring entity some or all of your personal information to continue serving you.
Davidson Truck & Tractor gives you the choice of receiving a variety of information that complements our products and services. You can subscribe to receive certain product- and service-specific information and Davidson Truck & Tractor-wide marketing communications. Davidson Truck & Tractor – wide communications may include new product information, special offers, or an invitation to participate in market research. We give you a choice regarding delivery of Davidson Truck & Tractor – wide communications by postal mail, e-mail and telephone. You can make or change your choices at the data collection point. We will make every effort to honour your preferences. This option does not apply to communications for the purpose of administering order completion, contracts, support, product safety warnings or driver updates.
Your information and third-party companies
Certain Davidson Truck & Tractor services are linked with those from unrelated third-party companies, some which offer you the option to share with both Davidson Truck & Tractor and the third party personal data you provide. We will not share your personal information with those third-party companies unless you make that choice.
Access to and accuracy of your information
Davidson Truck & Tractor strives to keep your personal information accurate. We have implemented technology, management processes and policies to maintain customer data accuracy. We will provide you with access to your information, including making reasonable effort to provide you with online access and the opportunity to change your information. To protect your privacy and security, we will also take reasonable steps to verify your identity, such as a password and user ID, before granting access to your data. Certain areas of Davidson Truck & Tractor’s websites may limit access to specific individuals through the use of passwords and other personal identifiers.
Keeping your information secure
Davidson Truck & Tractor is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, Davidson Truck & Tractor has in place appropriate physical and managerial procedures to safeguard the information we collect.
We use Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data such as credit card information. SSL encryption is designed to make the information unreadable by anyone but us.
This security measure is working when you see either the symbol of an unbroken key or closed lock (depending on your browser) on the bottom of your browser window.
Credit card numbers are used only for processing payment and are not used for other purposes. As part of real-time payment processing, Davidson Truck & Tractor subscribes to a fraud management service.
This service gives you and Davidson Truck & Tractor an extra level of security to guard against credit card fraud to protect your financial data.
This privacy statement applies to Canada.